Ready to scale your business past 7 figures?
Experienced Ecommerce Consultant & Fractional Manager to help your
business
"15+ years building and scaling ecommerce businesses on Magento and Shopify. I've managed operations from startup to acquisition by Frasers Group and now I help start-up and established stores break through growth plateaus with strategic leadership and proven frameworks."
Ecommerce Consultancy
Focused sessions to solve specific problems, audit your site, or create a growth strategy. I'll identify gaps, recommend solutions, and give you a clear action plan whether you implement it yourself or bring me in to help.
Fractional Ecommerce Management
Day-to-day ecommerce management for businesses that need senior-level expertise without a full-time salary. I analyse data, make strategic decisions, implement changes, and drive growth across every aspect of your online store from CRO and UX to SEO and app integrations.
Ecommerce Site Builds
From brief to launch, I build professional Shopify sites that look the business and convert. I handle everything including strategy, design, build, and setup. so you can focus on running your business.
Our Vision
The Best Solutions for
your business
I help ecommerce businesses generating £100k to £10m to grow through hands-on management, strategic consultancy, and practical expertise across Shopify, Magento, and WordPress. With 15+ years in ecommerce—including leading a 30-person team as Head of Ecommerce—I bring the expertise of a senior hire without the full-time cost. Whether you need ongoing fractional management, strategic consultancy, or a site built from the ground up, I deliver results that move the needle.
15+
years experience
What We do
WHY WORK WITH ME?
There are plenty of agencies and freelancers offering digital services. What sets me apart is a unique blend of hands-on channel expertise and big-picture strategy. I’ve managed ecommerce growth across SEO, paid ads, email, and conversion optimisation, giving me the experience to identify what really moves the needle for your business.
Cross-Discipline Expertise
From analytics and SEO to UX, CRO, and app customisation, I've worked across every facet of ecommerce. That breadth of knowledge means I see how everything connects and where the real opportunities are.
Hands-On, Not High Level
I don't just advise, I roll my sleeves up and get it done. Whether it's optimising email flows in Klaviyo, implementing a new search app, or tweaking code, I'm in the weeds with you.
Practical Problem Solving
I'm not interested in overcomplicating things. I find cost-effective solutions, cut through the noise, and focus on what actually moves the needle for your business.
Proven Results
I've helped clients double their revenue, rank for high-volume competitive search terms, and build professional sites that drive enquiries. My clients stick with me because the results speak for themselves.
- Break Through Revenue Plateaus: Identify and eliminate the bottlenecks preventing your next phase of growth
- Maximise Customer Lifetime Value: Strategic email automation, retention, and conversion optimisation
- Optimise Operations For Scale: Build systems and processes that support £multi-million revenue
- Data-Driven Decision Making: Analytics frameworks that guide strategy, not guesswork
- Operations: Systemise and document processes to maximize business valuation
ENDORSED BY KEY FIGURES IN THE ECOMMERCE WORLD
Hear From Key Industry Professionals
Duncan McKenzieDirector, Aphrodite Clothing Ltd"Over the 13 years at Aphrodite, you have developed your skill set and led the team. The Aphrodite website has grown considerably under your leadership.... You leave Aphrodite with your head held high."
Nic YatesAgency Associate Director, Silverbean"...you did a stellar job over the many years...There are a lot of businesses that would really benefit from your skillset and experience, looking forward to seeing the future for your consultancy..."
Jess GregoryAgency Senior Paid Performance Manager"After many years working together, you're one of the most knowledgeable client contacts I've known"
MAKING A CONTRIBUTION TO THE ECOMMERCE COMMUNITY
MY RECENT ECOMMERCE ARTICLES
The ecommerce world is an ever changing landscape and I understand it's difficult to know where to look for hints & tips to grow your store. Here I add help articles, how-to tips and strategy articles.
On-site search is one of the most underutilised conversion tools…
Your meta titles and descriptions are your shop window in…
You've invested time and money into your Shopify store. The…